Applied AI · Riyadh, Saudi Arabia
More customers, less manual work, with the same team.
We review your operations, then put AI employees to work that answer your customers, follow up with them and finish repetitive tasks, so you can focus on growth.
Luma in numbers
1,500+
Saudi businesses use Mojarib
Source: mojarib.com
2 weeks
To put an AI employee to work
Source: Luma company profile 2026
43
Brands that trust us
Published client logos
62%
Of the day falls outside a 9-hour working day
15 of 24 hours, when customers still write
Ready today
Two Saudi products, live today and run by us
No project to wait for: they start working in your business within about two weeks. What isn't ready, we build.

Google reviews & reputation
Mojarib
Your reputation employee on Google Maps. Customers tap their phone on an NFC stand or scan a QR code and leave a review. Used by 1,500+ businesses in Saudi Arabia.
About Mojarib
AI employee on WhatsApp
Mozafai
Your sales and service employee on WhatsApp. All customer conversations in one inbox, with an AI employee that answers, qualifies and follows up for you, around the clock.
About Mozafai
The outcomes we measure
You're not buying technology. You're buying a result.
Everything we build serves one of three goals, and you choose where to start.
Higher productivity
Replies, follow-ups, data entry and reports run on their own, so your team spends its time on sales and service.
Measured by: Hours saved per week
Consistent quality
Accurate, consistent answers from your own information, in every branch and at every hour. No request or message slips through.
Measured by: Response time and missed requests
Lower operating cost
Start small on one process and expand once the numbers show the return. Grow without adding headcount.
Measured by: Cost per transaction and payback period
Illustrative example
Illustrative example: hours your team gets back each month
70 hours a month
Roughly nine full working days for one employee, back to sales and customer service.
| Task | Before | After |
|---|---|---|
| Repetitive conversations | 78 h | 23 h |
| Invoice entry | 20 h | 5 h |
- 60 conversations a day × 3 minutes × 26 working days, with the AI employee handling 70% of repeat questions.
- 300 invoices a month × 4 minutes of entry; automation reads and enters them, and a person spends one minute reviewing.
Hypothetical figures for illustration only. In the review session we calculate them on your actual numbers before any commitment.
Three delivery paths
We review your operations first, then pick the right path
We start with your processes, not with a product. After the review you get an opportunity map, and each opportunity follows one of three paths.
- Ready today
Our products
Mojarib and Mozafai, already running for Saudi businesses. Best when the problem is replies, reviews and follow-up.
Typical timeline: About two weeks to go live
- We select and run it
A market agent
A proven AI platform such as Claude, OpenAI, Gemini or HUMAIN, chosen for your need, configured and connected to your systems.
Typical timeline: 2–4 weeks
- Custom build
Built for you
A custom agent shaped around your process, with the integrations, dashboards and automation around it.
Typical timeline: 1–3 months
We work on leading platforms: Claude, OpenAI, Gemini and HUMAIN, among others. On every path we run the solution, measure it against one number each month, and stay with you after launch.
From first call to first result
Live in weeks, with scope and cost in writing first
You know the cost and timeline before you pay, and you stay in control: review every reply the AI employee sends from one dashboard.
- 01
Review session
30 minutes, at a time you choose
We review your operations and tell you honestly whether we can help.
- 02
Opportunity map and written scope
3 working days
The right path for each opportunity, with tasks, timeline and cost in writing before any payment.
- 03
Build and pilot
Two weeks to three months, by path
A pilot with real customers before launch.
- 04
Run and measure
Monthly
A monthly report on the one number that matters to you.
How we work
Four commitments we write into every contract
You can hold us to these at every stage.
- 01
Candour before payment
We tell you what we can't do, and when a solution isn't worth its cost.
- 02
Tied to a number
Every project is linked to a business KPI you track, not a feature list.
- 03
Your team stays in charge
The AI employee hands over to your staff whenever it is unsure, and you decide what it says.
- 04
Your data is yours
Least-privilege access, data kept in your accounts and hosted inside Saudi Arabia, written into the contract.
A 30-minute review that shows how much your business can save
Free and without obligation. Walk us through your day; we look at where sales and time are lost and which option wins them back: a ready product, a market agent, or a custom build. And we tell you plainly whether we're a fit.
Least-privilege access to your data, and we tell you what we can't do before you pay.




