Products
Mojarib and Mozafai: two Saudi AI products, live today
Built, run and hosted by Luma inside Saudi Arabia. Both go live in about two weeks, and anything they don't cover we build around them.

Google reviews & reputation
Mojarib
Your reputation employee on Google Maps. Customers tap their phone on an NFC stand or scan a QR code and leave a review. Used by 1,500+ businesses in Saudi Arabia.
Arabic name: مُجرّب
- NFC stands, cards and QR codes for every branch
- Every customer is invited to review, with no filtering
- Instant alert to the manager on any negative review
- A reply to every review in your brand's voice within an hour
- Monthly report on what customers are saying
Mojarib
Who it's for
- Multi-branch restaurants, cafés and retail chains whose customers choose them on Google Maps
- Clinics, hospitals and hotels where every new review shapes the next booking
- Brands that want one view of reputation across all branches instead of checking each location by hand
Mojarib
What it measures
- Average Google rating per branch, month over month
- New reviews collected each month
- Share of reviews answered, and time to first reply
- Negative reviews flagged to a manager, and how quickly they were handled

AI employee on WhatsApp
Mozafai
Your sales and service employee on WhatsApp. All customer conversations in one inbox, with an AI employee that answers, qualifies and follows up for you, around the clock.
Arabic name: موظف AI
- WhatsApp, Instagram and email in one inbox
- No customer forgotten, no follow-up late
- Appointments, quotations and invoices
- Works only within the permissions you set
- Hands over to your staff whenever it is unsure
Mozafai
Who it's for
- Sales and service teams handling high volumes of WhatsApp enquiries
- Businesses that lose leads after working hours or between channels
- Managers who want every conversation, quote and follow-up visible in one place
Mozafai
What it measures
- First-response time on WhatsApp, Instagram and email
- Leads qualified and handed to a salesperson
- Bookings, quotations and closed deals
- Conversations resolved without staff, and those handed over
Questions
Mojarib: common questions
How does a customer leave a review?
They tap their phone on the Mojarib NFC stand or card, or scan the QR code, and land directly on your Google review form. No app to install.
Who replies to the reviews?
Every review gets a reply in your brand's voice within an hour, following the tone and rules you approve. Negative reviews also trigger an instant alert to the branch manager.
Do you only ask happy customers?
No. Every customer gets the same invitation, as Google's policy requires. The value comes from more genuine reviews and faster, better replies, not from filtering anyone out.
Questions
Mozafai: common questions
Which channels does Mozafai cover?
WhatsApp, Instagram and email arrive in one shared inbox, so your team and the AI employee work from the same conversation history.
What does the AI employee actually do?
It replies instantly using your own information, asks the qualifying questions you define, books appointments, sends quotations and follows up until the customer decides.
Can it say or do things I haven't approved?
No. It works only within the permissions you set, and it hands the conversation to a member of your team whenever it is unsure.
Beyond the products
If your process is different, we build to fit
A custom AI agent connected to your systems, with automation and dashboards that show the number you care about.
See which product fits your branches
In a free 30-minute review we look at your review volume, your WhatsApp enquiries and your follow-up process, then tell you whether Mojarib, Mozafai, both or neither is the right start.
Least-privilege access to your data, and we tell you what we can't do before you pay.




